It depends. There's plenty of vtubers out there that lack the personality for the job and have a shit character design that screams "I'm desperately trying to ride Gura's popularity", and I feel no pity for those types (seriously, fuck that tranny shark and its EOP clipper clique that's constantly trying to push it). The myriad of bandwagoner, EN vtubers are all in this category. It's a different story when I find one that's actually entertaining and has an interesting, cute, or unique character design, but she's barely scraping 2K subs and 15 or so people watching her streams live. I always wonder how well they would have done if they had been part of Hololive and how long they'll keep vtubing if it just never works out.